David Aleksandersen
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The Aleksandersen Club · Hvaler, Norway

David Aleksandersen

Currently serving as Chief Revenue Officer at Spring Agency, Founder of Velferdsteknologibloggen, Board member at Lederne, Mentor at Aggrator, Certified diver, Pistol club member, Collector of motorcycles, Front-row concertgoer, Chairman of a very well-dressed board

I help B2B companies get better results — from strategy and positioning to go-to-market, and all the way to execution. IT in my backpack, a strategic head and the hands to get it done. 25+ years in sales, marketing and leadership have taught me to see the whole picture: 360 degrees of thinking, 100 per cent follow-through.

Meet the board Request an audience
David Aleksandersen in a blue blazer against a teal wall David Aleksandersen with a headset, giving two thumbs up David Aleksandersen on his Harley-Davidson
Vintage 1997 · Aged in B2B · Still in beta

Social selling · LinkedIn · Inbound · HubSpot · Revenue · Storytelling · Welfare technology · Treats · Hay · More of the right conversations

By the numbers

Some useful — and some useless — facts

  • 25+ years in sales, marketing & leadership Since a network job at Scandpower in 1997.
  • 20 roles, boards & side quests From founder to CEO to lecturer to CRO. Never bored.
  • 12 four-legged advisors Seven pets and five horses. All of them better dressed than you.
  • 6 startups I’ve worked in or founded Griffel, WAN, WAN International, Wireless Reading Systems, Smart Simulation and Velferdsteknologibloggen.
  • 25+ startups and scaleups I’ve helped As advisor, mentor and partner for the Aggrator and Smart Innovation incubators and Spring Agency’s clients.

The board

Meet the board

Every good company needs a strong board. Mine has whiskers, opinions and an unreasonable budget for treats. Click a portrait to go from business to casual to spare time — or set the dress code for the whole room.

  • Lykkepillen

    Chief Executive Officer of the Sofa

    Approves every decision by sitting on the keyboard.

  • Kalix

    Chief Financial Officer

    Audits the treat budget daily. Has never once approved an increase.

  • Oscar

    Chief Revenue Officer (disputed)

    Believes every closed deal deserves salmon. Contests David’s title.

  • Bilbo

    Head of Customer Happiness

    NPS of 100. Has never met a stranger — or a tennis ball — not worth greeting.

  • Ceron

    Head of Business Development

    Prospects the garden at dawn. Strong opinions on the postman.

  • Melis

    Head of Culture

    Runs the all-hands from the windowsill. Sings at the after-party, whether asked to or not.

  • Lucifer

    Head of Security

    Sees everything. Reports nothing. Excellent at night shifts.

The rebrand simulator

Same pony. Four promises.

Your LinkedIn profile is a promise — not a sad CV. Pick a look and watch the headline, the followers and the vibe change. Then ask yourself which promise you can actually keep. (One of them is not even a horse.)

Dark Shetland pony in a rust sweater and white shirt The same pony in a studded leather jacket with red highlights The same pony in a neon-lit cyberpunk jacket The same pony in the rust sweater, now with the head of a black-and-white lop-eared rabbit

Choose a positioning

Svarten · 1st

Helping B2B companies grow | Hay enthusiast | Knitwear advocate

312 followers

About

Twenty years of steady trotting. Reliable, warm, mildly fluffy. Will reply to your message within the hour.

Trust 82%

The moral of the pony: Positioning is a choice. Choose the version of you that your audience will take seriously at first glance — and that you can live up to on the second.

The stable

And the advisory stable

For the big decisions, the board consults the stable: five horses with long faces, longer memories and a firm belief that every problem can be solved with a carrot. Ask them about their weekends.

  • Svarten

    Senior Advisor, Hair & Brand

    Proof that a great fringe is a positioning strategy.

  • Pippin

    Chief Strategy Officer

    Takes the long view. Also the long nap, standing up.

  • Milla

    Head of Sales

    Quarter-zip, full gallop. Posts Tuesday to Thursday, before lunch.

  • Nemi

    Non-Executive Director

    Spotted at every board meeting. Literally.

  • Valle

    Head of Wellbeing

    Specialist in carrots, cardigans and calm.

Off duty

The Chairman, off duty

When the board is asleep and the stable is out to pasture, the Chairman goes looking for a little pressure — under water, on the range, on two wheels or in the front row.

  • David scuba diving above a white sandy seabed with a camera in hand Diving

    Certified diver

    Performs best under pressure — about three bar of it.

  • A competition pistol with green grips and a box of brass cartridges at an indoor range Range day

    Pistol club member

    Precision, patience and a habit of hitting the target audience.

  • David Aleksandersen on his Harley-Davidson Two wheels

    Collector of motorcycles

    Owns more motorcycles than strictly necessary. Disputes the word «strictly».

  • Rammstein on stage with towering flames, seen from the crowd Live music

    Front-row concertgoer

    Ear plugs in, setlist memorised, voice gone by the encore.

The long road

From network cables to revenue

Almost three decades of sales, marketing, leadership — and the occasional board meeting with actual horses. Drag, scroll or use the arrows.

  1. 1997

    Scandpower

    Network manager & consultant

    Where it started: cables, servers and very strong coffee.

  2. 1999

    Griffel

    Co-founder & general manager

    Strategy, design, web and PR — in 1999, which took some nerve.

  3. 2002

    WAN International

    Business developer

    New business, new products, new acronyms.

  4. 2004

    Wireless Reading Systems

    Business developer → sales director

    Hired to develop. Promoted to sell.

  5. 2005

    projectiondesign

    Regional sales manager, Benelux

    Channel sales across three countries. Documented growth.

  6. 2008

    projectiondesign

    Academy manager

    Built a global sales and product certification programme.

  7. 2012

    Østfold University College

    Lecturer, digital communication

    Six years of teaching inbound, content and writing for the web.

  8. 2013

    Barco

    Product marketing manager

    Turned technical specs into value propositions people wanted.

  9. 2014

    Smart Simulation

    CEO

    Built a simulation and visualisation centre from scratch.

  10. 2015

    NCE Smart Energy · Fremtidskonferansen · Blender · OMNI

    Comms, conferences and boards

    The busy year. Four hats, one head.

  11. 2017

    Dataton

    Marketing manager & commercial support manager

    Marketing and service automation for a global AV brand.

  12. 2019

    MarkedsPartner

    Business advisor

    Helping businesses across Norway grow on purpose.

  13. 2020

    Spring Agency

    Partner & Chief Revenue Officer

    Better leads. Better sales. Better business. For Nordic Companies.

  14. 2023

    Lederne

    Board member

    Standing up for leaders across Norway.

  15. 2024

    Velferdsteknologibloggen · Aggrator

    Founder · mentor

    Dignity, mastery and quality of life — plus startup coaching.

  16. Now

    The Aleksandersen Club

    Chairman

    Presiding over seven pets and five horses. Quorum is rarely reached.

The Hook-o-matic

Need a hook? Pull the lever.

The first line decides whether anyone reads the second. Here is a machine that writes bold, slightly unhinged LinkedIn openers. Use responsibly. Or don’t — the board won’t tell.

Unpopular opinion: cold calling is dead — and your cat knows why.

Rule of thumb: one post, one message. Short lines. Room to breathe.

Profile · Network · Content · In that order · One post, one message · Folks follow folks · Be social on social media

Request an audience

Let’s make your business better

I help B2B companies get better results through better strategy, digital visibility, sales processes, websites and content that actually convert, and visibility in paid and earned channels. The board has approved this message.

  1. Send me a message Email, phone or LinkedIn — whatever feels least awkward.
  2. We have a no-strings chat About your challenges, your opportunities, and possibly your pets.
  3. I present a way forward How far we go is up to us. With a good, clear goal, I promise results.
Send me a message
David Aleksandersen

David Aleksandersen

Partner & CRO, Spring Agency

See you on LinkedIn — David